My target audience was originally going to be 15-25 year old's, but many people in my focus group commented on how young the model looks, and that it could look as if the magazine is aimed at children. Since I didn't have time to take more photographs in London, my focus group advised that I should change the target audience to families with older children. I therefore changed the phrase 'The Best of Winter in London' to 'The Best of Family Winter in London' to clearly establish my new target audience. Since I haven't done much to the other pages yet it's still possible to design the magazine with the wider target audience in mind, so that it appeals to all people within the new demographic. I'm still going to take inspiration from 'Time Out' magazine as it also covers a large target audience and will help me include information that would be interesting to a wider variety of people- I'm also going to add more people to my focus group.
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