I was unsure about what location my regional magazine should represent, so I asked my focus group their opinions out of:
-London
-Kent
-Thanet
10/20 said London as there's lots going on and it would be interesting for the target audience (15-25 year olds), 8/10 said Kent as it's easy to get to in order to take pictures and retake them if necessary; and yet it's a bigger area than Thanet so there will be more variation in content.
I decided to make London my location, as the most people in my focus group thought it was a good idea and although it's far away it's quite easily accessible by train. If for any reason I can't get to London I can quite easily change the location to Kent.
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